Genfinity O&P
Effective Date: [Insert Date]
Last Updated: [Insert Date]
Genfinity O&P (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal, medical, and health-related information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit our website, communicate with us, use our healthcare services, purchase our products, or interact with our medical professionals.
By accessing our website or using our services, you agree to the terms outlined in this Privacy Policy.
1. COMPANY INFORMATION
Company Name: Genfinity O&P
Website: www.genfinityoandp.com
Industry: Orthotics & Prosthetics Healthcare Services
Business Address:
18401 Burbank Blvd Ste 215
Tarzana, Los Angeles, CA 91356
Phone: +1 (888) 552-6188
Fax: (747) 254-4155
2. INFORMATION WE COLLECT
We may collect personal, medical, technical, and usage information from patients, visitors, and users.
A. Personal Information
We may collect:
- Full name
- Phone number
- Email address
- Home address
- Date of birth
- Emergency contact information
- Insurance information
- Billing information
B. Medical and Healthcare Information
Depending on the services provided, we may collect:
- Medical history
- Physician referrals
- Diagnostic information
- Prescription information
- Foot measurements
- Gait analysis results
- Orthotic and prosthetic assessments
- Clinical photographs or scans
- Mobility and biomechanical evaluations
C. Website Usage Information
When you use our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Referral source
- Website activity
- Pages visited
- Time spent on pages
D. Cookies and Tracking Technologies
Our website may use:
- Cookies
- Analytics tools
- Tracking pixels
- Session identifiers
- Website performance technologies
These technologies help us improve website functionality, performance, and user experience.
Users may disable cookies through browser settings; however, certain features of the website may not function properly.
3. HOW WE USE YOUR INFORMATION
We use collected information to:
- Provide healthcare services
- Customize orthotic and prosthetic devices
- Schedule appointments
- Conduct gait and biomechanical analysis
- Process payments
- Verify insurance coverage
- Improve patient care
- Respond to inquiries
- Improve website functionality
- Maintain medical records
- Communicate treatment updates
- Send appointment reminders
- Ensure legal and regulatory compliance
4. HIPAA COMPLIANCE
Genfinity O&P takes patient privacy seriously and follows applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable.
Protected Health Information (PHI) is handled with strict confidentiality and reasonable administrative, technical, and physical safeguards.
We limit access to patient information to authorized personnel only.
5. HOW WE SHARE INFORMATION
We do not sell personal or medical information.
However, we may share information with:
A. Healthcare Providers
- Physicians
- Specialists
- Referral providers
- Rehabilitation professionals
when necessary for patient treatment or continuity of care.
B. Insurance Providers
We may share necessary information for:
- Claims processing
- Eligibility verification
- Reimbursement purposes
- Authorization requests
C. Service Providers
We may use trusted third-party providers for:
- Website hosting
- Payment processing
- Appointment systems
- Medical software systems
- Data storage
- Communication services
These providers are contractually required to maintain confidentiality and data security.
D. Legal Requirements
We may disclose information when required by:
- Federal law
- State law
- Court orders
- Government requests
- Regulatory obligations
or when necessary to protect patient safety, rights, or legal interests.
6. DATA SECURITY
We implement reasonable security measures to protect personal and medical information, including:
- Secure servers
- Encrypted communications
- Access controls
- Password protection
- Internal confidentiality procedures
- Secure medical record handling
Despite our efforts, no online transmission or storage system can be guaranteed completely secure.
Users acknowledge that transmission of information over the internet carries inherent risks.
7. DATA RETENTION
We retain personal and medical information:
- As long as necessary for healthcare operations
- To comply with legal obligations
- To maintain medical records
- For billing and insurance purposes
- To resolve disputes
- To enforce agreements
Retention periods may vary depending on applicable healthcare laws and regulations.
8. PATIENT RIGHTS
Depending on applicable laws, patients may have the right to:
- Access their personal information
- Request corrections
- Request restrictions on information usage
- Request copies of medical records
- Withdraw certain consents
- Request deletion where legally permitted
Certain requests may be limited by healthcare regulations or legal obligations.
9. CHILDREN’S PRIVACY
Our services are not directed toward children under the age of 13 without parental or guardian involvement.
We do not knowingly collect information from minors without appropriate consent.
Parents or legal guardians may contact us regarding information related to minors.
10. THIRD-PARTY LINKS
Our website may contain links to third-party websites or external services.
Genfinity O&P is not responsible for:
- Third-party privacy practices
- External content
- Security policies
- Third-party data collection
Users should review the privacy policies of external websites independently.
11. TELEHEALTH AND DIGITAL COMMUNICATIONS
If telehealth or online consultation services are offered, users acknowledge:
- Digital communications may involve technical risks
- Online platforms may have limitations
- Internet transmission may not always be secure
By participating in telehealth services, patients consent to electronic communication methods where legally permitted.
12. EMAILS, SMS, AND COMMUNICATION CONSENT
By providing contact information, users consent to receiving:
- Appointment reminders
- Service updates
- Billing notifications
- Follow-up communications
- Educational healthcare information
Users may opt out of non-essential marketing communications at any time.
13. CALIFORNIA PRIVACY RIGHTS
California residents may have additional rights under applicable privacy laws, including:
- Right to know collected information
- Right to request deletion
- Right to request disclosure of data usage
- Right to non-discrimination for exercising privacy rights
Requests may be submitted using the contact information provided below.
14. INTERNATIONAL USERS
Our services are intended primarily for users within the United States.
Users accessing the website from other countries acknowledge that information may be processed and stored in the United States.
15. CHANGES TO THIS PRIVACY POLICY
Genfinity O&P reserves the right to update or modify this Privacy Policy at any time.
Updated versions will be posted on this page with revised effective dates.
Continued use of our services after changes constitutes acceptance of the updated Privacy Policy.
16. CONTACT INFORMATION
If you have questions regarding this Privacy Policy or your personal information, please contact:
Genfinity O&P
18401 Burbank Blvd Ste 215
Tarzana, Los Angeles, CA 91356
Phone: +1 (888) 552-6188
Fax: (747) 254-4155
Website: www.genfinityoandp.com
17. CONSENT
By using our website, scheduling appointments, submitting information, or using our services, you acknowledge that you:
- Have read this Privacy Policy
- Understand the terms outlined herein
- Consent to the collection and use of information as described
- Agree to applicable healthcare privacy practices
