Effective Date: January 1, 2026
Genfinity O&P Privacy Policy
Genfinity O&P (“Genfinity O&P,” “Company,” “we,” “our,” or “us”) is committed to protecting the privacy, confidentiality, and security of the information entrusted to us. As a provider of orthotic and prosthetic services, we recognize the importance of safeguarding personal and health-related information.
This Privacy Policy describes the types of information we collect, how we use it, with whom we share it, and the choices available to you regarding your information.
Contact Information
Genfinity O&P
18401 Burbank Blvd, Suite 215
Tarzana, California 91356
Phone: +1 (888) 552-6188
Fax: (747) 254-4155
Website: www.genfinityoandp.com
Email: info@genfinityoandp.com
Information We Collect
We may collect information that identifies, relates to, describes, or could reasonably be linked to an individual.
Personal Information
This may include:
- Full name
- Mailing address
- Email address
- Telephone number
- Mobile phone number
- Date of birth
- Emergency contact information
- Insurance information
- Physician referral information
- Appointment details
- Service and treatment information
- Other information voluntarily provided through forms, consultations, or communications
Health-Related Information
When necessary to provide orthotic and prosthetic services, we may collect health-related information including:
- Medical history relevant to treatment
- Mobility information
- Gait assessment information
- Diagnostic information provided by healthcare professionals
- Treatment plans and clinical records
- Device fitting and follow-up information
Website Information
When visiting our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Date and time of access
- Referring websites
- Cookie and analytics information
How We Use Your Information
We use collected information for legitimate business and healthcare purposes, including:
- Providing orthotic and prosthetic services
- Conducting patient evaluations and consultations
- Scheduling and managing appointments
- Communicating regarding treatment and follow-up care
- Processing insurance claims and payments
- Verifying patient eligibility and benefits
- Responding to inquiries and requests
- Improving our services and website functionality
- Maintaining patient records
- Complying with legal, regulatory, and healthcare obligations
- Sending SMS communications when consent has been provided
HIPAA and Protected Health Information
Where applicable, Genfinity O&P handles Protected Health Information (PHI) in accordance with applicable federal and state privacy requirements.
If certain information qualifies as Protected Health Information under applicable healthcare privacy laws, such information may also be governed by our Notice of Privacy Practices and applicable healthcare regulations.
Nothing in this Privacy Policy is intended to limit any rights provided under applicable healthcare privacy laws.
SMS Communications
By voluntarily providing your mobile phone number and opting in, you consent to receive SMS text messages from Genfinity O&P.
These messages may include:
- Appointment reminders
- Appointment confirmations
- Follow-up care communications
- Treatment-related notifications
- Service updates
- Customer support communications
Message frequency may vary based on your interactions with our practice.
Message and data rates may apply.
You may opt out of SMS communications at any time by replying:
STOP
For assistance, reply:
HELP
or contact us directly at:
+1 (888) 552-6188
SMS Consent and Data Sharing
SMS consent is not shared with third parties or affiliates for marketing purposes.
Mobile phone numbers collected for SMS communications are used solely for the purposes disclosed at the time of consent.
Consent to receive text messages is not a condition of receiving healthcare services.
Information Sharing and Disclosure
We do not sell personal information.
We may share information only as necessary for business, healthcare, legal, or operational purposes.
Healthcare Providers
We may share information with:
- Referring physicians
- Treating healthcare providers
- Clinical specialists
- Healthcare organizations involved in patient care
when necessary to provide services or coordinate treatment.
Insurance and Payment Processing
We may share information with:
- Insurance carriers
- Medicare or Medicaid programs
- Billing providers
- Claims administrators
for eligibility verification, claims processing, payment collection, and reimbursement purposes.
Service Providers
We may share information with trusted service providers who assist with:
- Website hosting
- Cloud storage
- Appointment scheduling
- Secure communications
- SMS delivery services
- Information technology support
These providers are required to protect information and use it only for authorized purposes.
Legal Compliance
Information may be disclosed when required by:
- Federal law
- State law
- Court orders
- Subpoenas
- Government investigations
- Regulatory requirements
Data Security
Genfinity O&P maintains reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction.
Despite these measures, no method of electronic transmission or storage can be guaranteed to be completely secure.
Cookies and Analytics
Our website may use cookies and similar technologies to:
- Improve website performance
- Analyze visitor activity
- Maintain website security
- Enhance user experience
Users may disable cookies through browser settings; however, some website functionality may be affected.
Your Privacy Rights
Depending on your state of residence and applicable law, you may have rights regarding your personal information, including:
- Accessing information we maintain about you
- Requesting corrections to inaccurate information
- Requesting deletion where legally permitted
- Requesting information regarding data use and disclosure
- Withdrawing consent where applicable
Certain healthcare records may be subject to legal retention requirements and may not be eligible for deletion.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of third-party websites.
Children’s Privacy
Our services and website are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without appropriate authorization.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
The revised version will be posted on this page with an updated Effective Date.
Contact Us
Questions regarding this Privacy Policy may be directed to:
Genfinity O&P
18401 Burbank Blvd, Suite 215
Tarzana, California 91356
Phone: +1 (888) 552-6188
Fax: +1 (747) 254-4155
Email: info@genfinityoandp.com
Website: www.genfinityoandp.com
