Effective Date: January 20, 2026
Genfinity Orthotics & Prosthetics (“Genfinity O&P,” “we,” “us,” or “our”), located at 18401 Burbank Blvd, Tarzana, CA 91356, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information, including protected health information (PHI), when you visit our website (www.genfinityoandp.com), interact with us, or receive our services.
As a healthcare provider specializing in custom orthotics Tarzana, prosthetics Los Angeles, diabetic foot care Tarzana, custom insoles Tarzana, gait analysis Tarzana, posture correction braces, prosthetic limbs Los Angeles, and mobility solutions Tarzana, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
1. Information We Collect
We collect:
- Protected Health Information (PHI): Medical history, diagnoses, treatment plans, gait analysis results, prosthetic or orthotic fittings, diabetic foot care details, payment and insurance information.
- Personal Information: Name, address, phone number, email, date of birth, emergency contacts.
- Website Data: IP address, browser type, device information, pages visited, cookies, and form submissions.
2. How We Use Your Information
We use your information to:
- Provide custom orthotics, prosthetics, diabetic foot care, gait analysis, posture correction, and mobility training services.
- Handle treatment, billing, insurance claims, appointment reminders, and quality improvement.
- Communicate about your care, promotions (e.g., up to 30% discounts), or educational content.
3. How We Disclose Your Information
We may disclose your PHI and personal information:
- To other healthcare providers for treatment.
- To insurance companies for payment.
- For healthcare operations, legal compliance, or in emergencies.
- To business associates under strict HIPAA agreements.
We do not sell your personal information or PHI.
4. Your Rights
- Under HIPAA: Inspect and copy your PHI, request amendments, request restrictions, receive confidential communications, and receive an accounting of disclosures.
- Under CCPA (California Residents): Know what personal information we collect, request deletion, correct inaccurate information, limit use of sensitive information, and opt-out of any sale/sharing (note: we do not sell personal information).
5. Security
We use administrative, technical, and physical safeguards to protect your information in compliance with HIPAA and other laws.
6. Changes to This Policy
We may update this policy. Changes will be posted on our website with the new effective date.
7. How to Contact Us or File a Complaint
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to file a complaint about our privacy practices:
- Phone: +1 (888) 552-6188
- Email: support@genfinityoandp.com
- Address: Genfinity O&P, 18401 Burbank Blvd, Tarzana, CA 91356
Thank you for trusting Genfinity O&P — your custom orthotics Tarzana, prosthetics Los Angeles, and diabetic foot care specialists — with your health and privacy. We are dedicated to providing excellent care while protecting your personal information.
